Green Intellectual Capital Driving Environmental Performance: The Mediating Role of Green Ambidexterity and Moderating Influence of Environmental Ethics

Abstract

This empirical investigation explores the relationship between Green Intellectual Capital (GIC) and Environmental Performance (EP) within Pakistan’s pharmaceutical industry. Employing quantitative methods and data form 286 respondents, findings reveal a positive correlation between GIC and EP. The significant and positive association between GIC and Green Ambidextrous Innovation (GAI) unveils a novel pathway for leveraging intellectual capital to foster innovation in environmentally sustainable practices within organizations. Moreover, the study underscores the pivotal role of GAI in enhancing EP, emphasizing its potential as a catalyst for environmental performance improvement. The observed moderating effect of GAI on the relationship between GIC and EP highlights the importance of cultivating ambidextrous capabilities to fully harness the benefits of intellectual capital for environmental sustainability. Additionally, the interaction between Environmental Ethics (EE) and GAI reveals s strong effect, underscoring the significance of ethical considerations in shaping organizational responses to environmental challenges. These findings offer valuable insights for scholars and industry practitioners, informing strategies for enhancing environmental performance and competitive advantage in the pharmaceutical sector, while contributing to the academic discourse on green innovation and corporate sustainability.